Search Engine Optimization (SEO) Services are plenty and scattered all over the internet. But how important is SEO for your business and what is the best way to find a reliable SEO service ?
Business nowadays use the internet as a channel of their marketing strategy to offer their products and services. They rely on putting a banner or display their ads in business directories, portals and top and well known online media. But these website aren’t necessarily cheap because they have many readers in the web terms ‘many hits’. The disadvantage of this that that not the readers (marketing segment) doesn’t necessarily cope with our target market.
The other way is from studying the actions of a typical person in the web. Which can be as follow :
• Open the browser
• Search things in the Web
• Click the first page ranking links
• Open Facebook, check what’s going on.
• Continue searching
• Open bookmarked links
• Read RSSes
So googling is an important activity of a typical surfer. They find things using a search term which is known as keyword. Unless your site is well known, easy to remember, they won’t straight away type your site in the URL bar of their browser, but rather type a certain keyword for it.
The primary goal / main objective of an SEO service is relate that typed ‘keyword’ to your business site. For example if your site is about: a hotel in Los Angeles, you would want your site to be the in the first page of a SERP (Search Engine Results Page) when someone types : Los Angeles Hotels. In other words your site shows up on the first page of Google, Bing,Yahoo for that keyword term.The fact is that 60% traffic comes from search engines.
Now how do know whether an SEO service is reliable?
• Check out the site’s Google or Alexa pagerank
• Read the testimonials of actual service from actual customers
• Check their customers site
• See whether their prices are competitive
• Usually a good SEO service has not only technical basic steps but also has a long term plan for their clients its already in the scope of internet marketing strategy.
So if you can pay for good ranks on search engines, why not leave it to the experts to do your work for you.
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